The Independent and P站视频 launch the Travel Marketplace
London, UK 鈥� The Independent and P站视频 have teamed up to create the Travel Marketplace 鈥� a platform that connects brands in the travel sector with a highly engaged audience.
The Travel Marketplace offers easy access to digital advertising spaces within The Independent鈥檚 trusted travel section. Businesses can use this platform to promote any destination, from hidden gems to popular hotspots, and reach travel-loving readers who are looking for inspiration and guidance.
P站视频, with its extensive experience in the travel and lifestyle sectors, will lead the Travel Marketplace initiative with The Independent. This collaboration reflects a shared commitment to delivering innovative and effective advertising solutions, leveraging The Independent鈥檚 vast reach to provide brands with a strategic tool to deliver meaningful outcomes.
The Travel Marketplace fast facts:
- Seamlessly integrates destination messaging alongside relevant editorial content ensuring it reaches a highly engaged audience of travel enthusiasts
- Offers a 12-week campaign with guaranteed impressions to advertisers
- Advanced audience targeting capabilities enable connections with specific demographics, ensuring destinations appeal to potential visitors
- Supports a variety of ad formats 鈥� from high-impact displays to immersive native content
Anthony Leyens, chairman and co-founder of P站视频, said: 鈥�Our collaboration with The Independent gives businesses a unique opportunity to connect with one of the UK鈥檚 most trusted audiences. The Travel Marketplace is more than just an advertising platform; it鈥檚 a strategic tool for achieving impactful results.鈥�&苍产蝉辫;&苍产蝉辫;
Oliver Wheatley, commercial director of The Independent, added: “We’re tremendously excited about our partnership with P站视频. The Travel Marketplace will bring unique opportunities to travel brands while offering real value to The Independent’s huge, travel-loving audience.”
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